As the
percentage of locally owned, independent businesses
diminishes, the challenges facing every independent
business grow. National chains impact even businesses
that are not in direct competition with them. As independent
businesses command a smaller share of consumer dollars,
the outlook for the prosperity of every locally owned
business dwindles. In short, the independent business
community is interdependent - by creating alliances
we develop the resources that do not exist individually.
The Boulder Independent Business Alliance (BIBA) puts
into practice the idea that "the whole is greater
than the sum of it's parts."
Who is the Boulder Independent
Business Alliance?
BIBA consists of 140 locally
owned and independent businesses, all of whom care about
sustaining their community. BIBA works actively to ensure
the success of Boulder's diverse business environment.
Our objectives are created with the intent of maintaining
Boulder's unique spirit of entrepreneurialism.
What is
BIBA's Mission?
It is the mission of the Boulder Independent Business
Alliance to reverse the loss of community-based business
in Boulder County by raising consumer awareness of the
impact that point of purchase decision-making has on
community character. As a cooperative organization,
BIBA seeks to strengthen the ties between business owner's
and the community thereby enabling successful competition
and collaborative marketing.
Why should
your business support BIBA?
Joining BIBA gives you access
to valuable resources: energy and creativity of other
independents, group purchasing, referrals, and brand
recognition. BIBA members are known to consumers throughout
Boulder County as a valuable resource, thanks to BIBA's
emphasis on public awareness and community participation.
For over five years, BIBA has kept valued customers
as well as shared community assets and interdependent
values throughout the Boulder community.
What does the Boulder Independent Business
Alliance do for your business?
Each aspect of BIBA is designed
to effectively support our member businesses and develop
benefits to address the diversity of our membership
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Brand
Recognition
When customers see our logo at over 140 member businesses,
including McGuckin Hardware, Boulder Bookstore,
and Peppercorn, they associate the BIBA arrows
with the values that insill a sense of community
pride throughout Boulder County. |
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Public
Awareness
BIBA educates the public regarding the issue of
point of purchase and the impacts within the community
regarding independent business. Advocacy is supported
through public campaigns, email, opinion-editorials,
and letters to the editor. |
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| Cooperative Marketing
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| BIBA promotes independent
businesses with the BIBA Guide, Coffee Cups, Member
Logos, Bookmarks and Ad spreads in the independent
and local media. This creates lower individual costs
and higher distribution of branding. |
| Brief History |
How do I join BIBA?
Online
Simply fill out the top of the
form on the following page and return to BIBA. Please
include all of the contact information that we would
need. We will fill in payment information with you.
Bolded fields are used for the Guide publication, and
contact information is available only to members who
request membership lists. We do not sell our mailing
list or make that information publicly available.
We will list your membership upon receipt of a cash,
check, or credit card payment. You can also join
on-line .
Mail
Payment forms are on page two of the membership
registration form. If you have any questions,please
check out the registration form instructions and don't
hesitate to contact us.
Thank
You,
Xian
Izquierdo
Executive Director
[email protected]
720-565-3854
Boulder Independent Business
Alliance
Attn: Membership Development
1202 Folsom St.
Boulder, CO 80302
BIBA is a nonprofit organization,
funded entirely by annual dues of member businesses,
BIBA card sales and community contributors.
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