BIBA members are a diverse, independent mix. Members range from coffee shop owners to network programmers, landscapers to accountants, and any number of entrepreneurs who promote their own unique brand of business. With this blend of independence BIBA tends to create an opportunity for exciting possibilities.

Primarily, BIBA businesses are independently owned and based within the community where they live. Whereas 51% of the decisions are based within Boulder County these owners live within the neighborhoods they work. Also, they have created a unique "brand" of business that cannot be found in chain stores or formula businesses.

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It's important to differentiate a BIBA member from other "locally owned" businesses. A BIBA member will have joined BIBA to support the brand recognition of something larger than itself, and to cooperate within the community in order to promote an alliance of group purchasing, marketing and social integration. The benefit of promoting oneself through an independent business directory, THE BIBA GUIDE is often times the easiest advertisement a business can make. Some "locally-owned" businesses are franchises which receive the benefit of name recognition and sometimes, financial support and administrative help.

Your local basic chain, could in theory be considered "locally owned," but still is not independently owned. The profits, expenses, marketing, and other needs of the business will be removed from the community. The distinction is important when you recognize that the character of a community is altered by the infusion of locally owned franchises as much as by chain stores that command a higher volume of purchasing and national brand recognition.

BIBA has had such success in raising public awareness of the value of "locally owned" business that some marketers are now calling a business locally owned even when its owners live outside of Boulder County or simply operate within the state of Colorado. The sales of such businesses are taxed outside of Boulder County, negating any benefit consumers provide by keeping their dollars within the community.