BIBA Programs

Each program is designed to increase the shared brand recognition and increase awareness of independently and locally owned business.

See our portfolio of programs

The NEW! BIBA Guide™
The next publication of the BIBA Guide (Winter 2003/Spring 2004) will be published December 2003. All membership renewals, new memberships, updated profiles and ads must be received by Friday, November 7th to be included in the next BIBA Guide.

About the BIBA Guide
Advertising in the BIBA Guide

What is the BIBA Guide?

The BIBA Guide is BIBA's largest collaborative marketing tool. The Guide lists BIBA members by category(ies), offers a special advertising section for all locally owned businesses and provides information on the value of shopping locally. The Guide is distributed twice a year.

BIBA Guide™
First released in January of 1998, the biannual Guide is BIBA's oldest and most recognizable publication in Boulder. It lists all of BIBA's 140+ members and their discounts and has a distribution rate of 24,000 copies a year, and can be picked up at BIBA businesses and other venues across town. Thousands of shoppers rely on the Guide as their source for independent business in Boulder.

Community Benefit Card™
Over 6,000 cardholders in the past year have recognized the advantages of shopping locally with the Community Benefit Card™. Used in conjunction with the BIBA Guide and offering discounts at 70+ BIBA businesses, the card introduces locally-minded customers to BIBA members; the discounts keep them coming back for more.


Boulder Weekly Advertising

A Founding Member and Benefactor, the Boulder Weekly offers significant discounts on advertising to BIBA members. In addition, the Boulder Weekly is currently running a "Get Local" advertising campaign that prominently highlights BIBA members and the Local brand. Email the office at [email protected] if you would like an electronic version of this ad campaign.

Colorado Daily Ad Program
BIBA and the Colorado Daily offer generous discounts on advertising space in the independent, local newspaper that has a readership of over 50,000 people. Every Monday, participating BIBA businesses can be found in the center page spread, complete with a highlight of a different member every week.

BIBA Coffee Cup 2002™
Originally run in 1998, the BIBA coffee cup can still be found all across Boulder County today. While the BIBA Coffee Cup 2002™may have a bold new design, the intentions remain the same: to offer BIBA cafes and coffee shops cheaper cups and to educate the community about the value of a local mindset.



Independents Online

Launched in June 2003, this online version of "The Independents" is available to all locally owned independent businesses and interested consumers. The newsletter keeps members informed of BIBA activities, highlights relevant local issues and offers unique opportunities for BIBA members to showcase their businesses. Click here for copies of Independents Online.

Celebrate Local!

The Boulder Independent Business Alliance (BIBA) is pleased to present the first annual BIBAballyWHO! – a public expo and auction that showcases the best reasons to shop locally! The September 8th event at the Boulder Theater raised over $12,000 in cash, products and services for BIBA. With over 350 in attendance, we also met our primary objective of raising public awareness about BIBA and local businesses. Thank you to our sponsors, the Colorado Daily, Boulder Bookstore, Boulder Weekly, Buffalo Exchange and McGuckin Hardware and to all of our members and participants that helped make this event a success.